Culture is not just music and dance, art and entertainment. The many cultures around the earth also weave and reinforce the ethos of our society. And it is that ethos which provides the basis for our moral compass. It guides our decisions and strongly influences how we see the world. It determines how we treat each other and the ecosystems we depend on.

Our society is dominated by our cultural norms. We find comfort in telling ourselves that these “norms” are fixed. And yet there are many varied cultures that collectively contribute to the Ethos of our Civilization.
By reinforcing or breaking with our cultural norms we all contribute to the ethos of our civilization every day. Mostly we do it without being aware of the impact our small acts of kindness or compassion can have. And we don’t realize that by “going with the flow” or “not rocking the boat” we often support outdated and even cruel attitudes and behaviors.
The choice is yours.
Which wolf will you feed?
The Pledge to Build a New Tomorrow is an opportunity to join a Global Community of Trust that strives to foster compassion through a deeper understanding of each other and the world around us. 

Join us
History has shown that culture has the capacity to evolve much faster than our physical or even our mental capabilities. We constantly strive to improve how we practice medicine, how we transport ourselves and our stuff, and how we communicate. Is it not time we also nurture the Ethos of our civilization with the same methodical diligence?
The challenge to deliberate and thoughtful cultural evolution lies in our propensity for cognitive bias. This propensity has evolved over thousands of years to help us cope with the world around us. And while it has served us well throughout human history, it now prevents us from effectively addressing the global challenges of a rapidly changing world.
We can not eliminate this cognitive bias that some say is etched into our DNA. However we can learn to recognize it, first in ourselves and then in others. That recognition can foster deeper engagement, compassion, and understanding.
By becoming aware when our cognitive bias influences our perception, our emotions and ultimately our behaviour, we can choose to calibrate our moral compass so that we are better prepared for what lies ahead.
Join us and help make our world a better place:
Become a Signatory*
For a synopsis of the commitment follow this link:
* We know that you are already doing a lot to help your community, supporting an important cause, or championing engagement on vital issues. That’s fantastic!
This commitment is not meant to compete with or replace any of that. Instead it is meant to create a common framework or world view that supports all these activities. If we dedicate ourselves to working together and creating safe spaces where we can explore the complexity of the challenges we face, we may just be able to overcome them.